This handy 10-minute clinic is designed to act as a quick reference guide that will help you when advising customers in the foot and leg care category. The flowchart below will lead you through the decision-making process to help you respond to customer queries

At a glance

Whenever you talk to any customer, remember WWHAM:

Who is the medicine for?

What are the symptoms?

How long have the symptoms been present?

What Action has already been taken?

Are they taking any other Medication for this or any other reason?

You don’t have to ask these questions in order, and a customer might give you some of this information without you asking. As long as you get them into the conversation, you should be able to find out the information you need in order to make a recommendation.

The golden rule to remember is: if in doubt, refer to your pharmacist. Don’t be embarrassed to ask for their advice as they have a lot of information about products and symptoms to hand that you may not be aware of.

When to refer to the pharmacist

• If the customer is elderly, a child or has diabetes
• If athlete’s foot has persisted for more than a month, despite treatment
• If any condition involves cracked or weeping skin.