This September, NHS England and NHS Business Services Authority launched a new campaign, ‘Check Before You Tick’. The campaign will help patients understand their eligibility for free NHS prescriptions and how to claim correctly. It will also highlight the possible consequences of making an incorrect claim – a penalty charge of up to £100.
Mistaken or fraudulent prescription claims cost the NHS an estimated £237 million each year. The NHS is significantly increasing the number of claims checked each month, so it’s important that we raise awareness of the need to check for entitlement using the improved online eligibility checker.
The campaign will also encourage people who pay for their prescriptions to take advantage of other means of reducing costs, such as prepayment certificates and the NHS Low Income Scheme
The campaign launched on the 10th September and will run for 14 weeks in England. The campaign will be using a mixture of radio, video on demand and social media. In key areas there will also be additional media including pharmacy bags and outdoor adverts. Campaign resources and the briefing paper have been sent to all pharmacies in England. Additional resources are available to download from the Public HEALTH England Campaign Resource Centre: https://campaignresources.phe.gov.uk/resources/campaigns/79-prescription-exemption-checking
The campaign will be encouraging patients to use an online eligibility checker. The checker will ask users to answer a few questions and will help them assess whether they should be paying for their prescriptions. It’s easy to use and takes less than 5 minutes to complete.
The online eligibility checker can be found here.
You can follow the campaign on social media by searching on the hashtag #checkbeforeyoutick